APP developed for the European Business Aviation Convention & Exhibition

An interactive app was required as a way to communicate with new and existing clients who would be attending an exhibition

APP developed for the European Business Aviation Convention & Exhibition

The need was to create an interactive way to communicate with new and existing clients who would be attending an exhibition. In addition, there was a requirement for the platform or tool to capture data. After consultation, a web-based App was agreed which could be used across multiple devices. The App would not only be used at the exhibition but would be used post the show as a sales tool. The App was created using Articulate Storyline 360 software. This is an authoring tool that is used to create online learning. Adobe Photoshop was used to support with any of the imagery and graphics used throughout the online experience. All of the videos and animations were created using Adobe Premier Pro and After Effects.

Once the design and build of the App were created, the Instructional Designers used triggers, coding and variables to get the pages and buttons to communicate with one another. We have collaborated with an online data capture tool called JotForm to retain all enquiries which enables the information to be pushed directly to the specified contact from the client. Once the build and functionality were complete and working, the App was then published and uploaded to the Articulate 360 review site, allowing Resource Group to preview the content and aesthetics of the App.

Resource Group was then able to utilise the App across a number of smart devices during their attendance at high-profile exhibitions, client meetings and conferences. The App is used not only as a means to display information but also as an interactive, and dynamic sales tool that Resource Group staff can travel with globally and capture data. Resource Group found the App to be an effective tool for gathering potential customer details, therefore increasing their lead generation in a measurable way.

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